By Salvatore Filippone
•
13 Mar, 2019
As a marketer or business owner, you might be focused on creating an eye-catching design, a catchy slogan, or a compelling call-to-action for your marketing campaign. However, there's one thing that is even more important than all of these elements combined, and that is your target audience.
Without knowing who your target audience is and what they need, want, or desire, your campaign is destined to fail. Therefore, one of the most important parts of your campaign is to identify and understand your target audience.